LONDON - Feb 22, 2023 – Amperity, the leading customer data platform (CDP) for enterprise consumer brands, today announces its expansion in the European market with the opening of a new office in London and a trio of new executive appointments.
Amperity’s strengthened European presence is set to ensure brands in the region are empowered to unlock the value of their data to attract and retain customers, while saving money, time, and fostering business growth. Amperity is in increased demand as more brands in the region are realising that inaccurate or incomplete profiles alienate customers and waste resources — and that a holistic customer view reduces expenses, grows revenue and improves the customer and employee experience.
Overseeing the company’s success in the region is Matthew Biboud Lubeck, who has now been promoted to Vice President EMEA. The strong demand has also necessitated the onboarding of two additional senior hires Scott Boocock, Area VP EMEA Sales, and Alex Henry, Solutions Consultant, who will be helping brands realise the exponential opportunities that can only be unlocked with a full 360-view of the customer.
Bringing more than 15 years of experience, Lubeck joined Amperity in 2017. He is a true data mastermind with experience helping global beauty conglomerates Estee Lauder and L’Oréal better use data to unlock incredible experiences and emerge as industry leaders, Lubeck is overseeing Amperity’s growth and success in the region.
“There’s nothing quite like seeing the energy and enthusiasm of a team, reaching new audiences with great solutions. By expanding our presence in the European market, Amperity will be able to help more brands unlock the value of their customer data, driving growth and profit,” says Barry Padgett, CEO of Amperity. “With a demand that has continued to outpace our imagination, Amperity remains a power source for hundreds of brands to fuel their customer-centric growth strategies. Our customers and prospects in the region will be able to plug into this, drawing expertise from Matthew and the team from day one, putting the power of their customer data to work immediately.”
Amperity is experiencing significant demand from brands around the globe that are eager to utilise their first-party data to drive meaningful connections with customers as the deprecation of third-party cookies draws nearer, inflation rises, recession looms and privacy regulations tighten.
Lubeck says, “Amperity’s European brand portfolio is growing rapidly, and this represents a movement of forward-thinking industry leaders intent on leading their organisations through successful data-transformations. These brands are focused on unlocking game-changing AI-powered customer insights that will drive immediate marketing ROI as well as future-proof against market changes such as third-party cookie deprecation and increasingly strict privacy regulations. Most importantly, they’re focused on creating incredible value for their customers and businesses.
“We are committed to bolstering our presence in the UK and Europe, including a number of new local partnerships, the 2022 launch of Amperity’s EU data centre, and now, by welcoming two seasoned experts, Scott and Alex, on board to help accelerate the opportunity brands have to serve their customers at a time when demand for Amperity’s enterprise CDP is at an all-time high.”
Amperity is already seeing great traction in the European market, working with several leading brands, including Brooks Running, Citizen Watch, and Reckitt. Learn more about Amperity’s expansion in the UK/EMEA market here.