Why We Built Amperity

While building enterprise scale marketing software at Appature and IMS Health, our founders were struck by how many companies were using only a fraction of their customer data. Business leaders, data specialists, and marketers all knew that they needed to leverage more of their customer data in order to compete, and they went to extreme measures in an effort to do so.

We watched as brands spent tens of millions of dollars and thousands of people-hours on schema mapping, manual data cleaning, normalization, and ETL coding to transform data into usable formats. When the databases were ultimately built and populated, they were rigid and prone to break if data was missing or incorrect, or when new data sources were added. Simply put, the outcomes utterly failed to deliver and grew worse every day.

The most formidable hurdle, however, was identity resolution at scale. Consumer brands have neither the software nor the expertise to resolve customer identities across sources. Most technologies require common keys in order to link records and form customer profiles, but the majority of systems have not been built to integrate with one another. This means no common keys, no matches, no unified customer profiles, and a huge amount of valuable customer data wasted.

This firsthand look at the struggle to make data actionable galvanized us to find an answer. We vetted countless vendors that claimed to solve this problem, but all were using the same manual, slow, and incomplete methods we had seen fail again and again. We talked to roughly a hundred brands and they all shared the same data struggles. After realizing that no purchased or built-in-house platform offered the capabilities that brands needed to unify and activate all their customer data, we set out to build a solution ourselves.

Shaping The Future

Shaping The Future

Amperity launched in September 2017, with a customer base that included many of the world's most loved consumer brands. The Amperity team is thrilled to be part of this vibrant community and to be contributing to the vision of helping marketers and analysts use customer data to unleash their potential and to transform the future of consumer marketing.

Read more about our origin story and why we started Amperity.

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The Leadership Team

The Foundations of Amperity

People Focused

People are what will truly make or break this company, so we've created a culture where each team member can bring their unique and authentic self, while doing their best work.

Bleeding-edge Tech

Fully automated provisioning and deployment with extensive instrumentation and monitoring, novel machine learning techniques, and trillion entry scale data infrastructure.

Veteran Leadership

With many failures and successes in previous ventures, our seasoned leadership team mentors and inspires us to make smarter mistakes and only make them once.

Huge Impact

Our products are transforming how the world's most loved brands interact with their customers, unleashing a whole new way of doing marketing.

Grow at Your Maximum Pace With a Team That's Playing to Win

We are a company of overachievers with an ambitious goal: deliver extraordinary products that will empower marketers and analysts to transform the consumer experience.

Learn What’s Possible with Amperity

Connect all of your customer data, unleash the potential of your teams, and supercharge your marketing, analytics, and CX.

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