Barry Padgett

Chief Executive Officer, Amperity

Barry spent nearly two decades at Concur Technologies in various leadership roles across Asia, Europe and North America. Following SAP's acquisition of Concur, he served as president of Ariba, FieldGlass and Concur (collectively known as the Intelligent Spend Group). Before joining Amperity, he served as CRO of Stripe.

Posts & Resources

Podcast

How AI is Helping Us Understand and Streamline Messy Customer Data

How AI to can solve the problem of large companies having lots of marketing data coming from different systems and services being fragmented and siloed.

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On-demand Webinar

Forrester TEI Study: How Amperity Delivered 505% ROI

A deep dive into the transformative capabilities of Amperity's Customer Data Platform (CDP).

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Unified customer data + tech ecosystem = everything works better

Blog

Oct 19

The one thing you need for all your tech tools (including AI) to actually work

Tools are only as good as the data you feed them.

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Graphic displaying speech bubbles with CDP?

Blog

Sep 12

Most CDPs are not actually platforms for customer data

Not unless they fix the hardest data problem and power your whole ecosystem.

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Video

Amplify 2023 Welcome

CEO Barry Padgett shares Amperity’s vision, a tour through the business uses made better by a unified customer profile, and a metaphor about outlets.

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Podcast

The Agile Brand Podcast: When Customer Data Benefits Customers, Employees, and the Business

On this episode of The Agile Brand, Greg Khilstrom interviews Barry Padgett, to discuss how brands can make the most of their data.

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Podcast

Marketing Rapport Podcast: How to Define the Unified Customer Profile with Barry Padgett

On this episode of The Marketing Rapport, Verisk’s Zena Senat interviews Barry Padgett, about why companies struggle with the unified customer profile.

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