Posts & Resources
Future-Proofing Your First-Party Data Strategy
Join us for a conversation featuring Forrester VP Principal Analyst Joe Stanhope, hosted by Chris Jones, Amperity Chief Product Officer.
7 Steps to Unlock Personalization at Scale
In our blog post we list 7 steps you must take to unlock personalization at scale and benefit of personalization capabilities.
CCPA Isn't Taking a COVID-19 Hiatus
Privacy compliance still belongs on the list of “essential” concerns for today’s marketer – and meeting the spirit of these laws is just as urgent.
The Rise of the (B2C) Chief Customer Officer – and How to Excel as One
Today, most brands have “customer-centricity” woven into their values and business plans, but few have a c-level role dedicated to customers.