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See Through the Customer Data Mess

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Import and combine data from any system 

Build stable and unified customer profiles 

Create a single customer view, accessible to any team

Build segments in seconds and put your data to work

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CDP Page > High-performance data ingestion engine

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Customer intelligence to drive decisions

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Access segment insights in seconds

Find and retain top customers with predictive insights

Measure what’s working to improve ROI 

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Built-in connectors to the systems that run your business

Connect unified customer data directly to leading advertising platforms and publishers like Facebook, Google Ads, Throtle, and more to improve targeting and power personalization.

Paid Media Activation

Sync relevant customer data into systems like Zendesk so customer care teams can provide superior service and go beyond just addressing queries to build the customer relationship.

Customer Care

Seamlessly pipe customer data into your business intelligence tools of choice, without needing to set up each source separately and join, normalize, or format the data. 

Analytics & BI

Use our loyalty propensity model and predictive customer lifetime value algorithms with platforms like Brightloom, Braze, and Persado to personalize messaging and offers that drive loyalty program results.

Loyalty

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End-to-end capabilities to make the most of first-party data 

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Data ingestion & Management

Feature list - Subheader - Data ingestion & Mgmt

Raw customer data ingestion from any source, in its complete and native format, no ETL or schema mapping necessary, saving months of integration time

Sources

Configure end-to-end data processing configurations to run on a defined schedule

Workflows

Easily test adding data sources, feeds, and destinations without touching live environments

Sandboxes

Feature list - Data Ingestion & Management

Unified Customer View

Feature list - Subheader - Unified customer view

An easy-to-read dashboard of your customer record deduplication and resolution activities

Stitch

Holistic databases configured for the full spectrum of use cases for customer-centric analytics, marketing, customer support, and compliance

Customer 360

Create and manage multiple views of your Customer 360 database, based on use case and user access preferences 

Multi-360

Feature list - Unified Customer View

Insights & Analytics 

Feature list - Subheader - Insights & Analytics 

Out-of-the-box predictive models, segments, and personas engineered to improve CLV, with a point-and-click interface to easily create and explore custom segments 

Segments

Platform-generated insights at the customer and segment level, including brand and channel behaviors, product preferences, revenue sizing and recommended actions

Metrics

Robust SQL query engine and visual UI providing real-time access and insights across your entire customer base

Queries

Feature list - Insights & Analytics 

Activation 

Feature list - subheader Activation 

Flexible framework to automate and syndicate data to hundreds of leading tools and channels for marketing, customer experience, advertising, and attribution 

Destinations

Drag-and-drop UI to activate segments in cross-channel campaigns, helping you optimize channel mix, drive improved experiences and improve ROI

Campaigns

Feature list - Activation 

Increased conversion rate at Alaska Airlines

Increased return on ad spend at Brooks Running

Increased conversion on generated leads at Servco

Increased conversion rate at Wyndham Hotels