Platform Overview
Create a unified view
Identify and understand your customers with a holistic view of their brand interactions.
Usable for everyone
Accelerate time to value by giving teams in Marketing, Analytics, IT and more access to the data they need.
Fuel your stack
Trusted, reliable customer data source that connects to all your marketing and technology investments.
“All of our data was locked up before Amperity and I needed a modern and adaptable data infrastructure framework that could feed my marketing. The only thing that matters in marketing is relevancy and the only thing that can power relevancy is data.”
Brian Knollenberg Senior Vice President of Marketing, BECU
High-performance data ingestion engine
Ingest raw data in any format, with easy adjustment of data sources and no rigid ETLs
Enterprise grade performance, securely handling billions of interactions a day
Real-time ingestion and enrichment, so customer profiles are always fresh and powering the most relevant experiences
Multi-patented method for unifying customer profiles
Identity resolution using artificial intelligence and machine learning connects the dots with high accuracy and full transparency at massive scale
Detailed profiles with out-of-the-box and custom attributes collecting a customer’s whole history with the brand
Unified profiles are flexible and resilient, seamlessly incorporating new data to give you the most up-to-date view
Easy access, better collaboration
Lightning-fast SQL interface for experts and point-and-click tools for non-technical users means everyone is working from the same source of truth
Governance controls and PII redaction keep your business on the right side of privacy regulations
200+ built-in connectors means that Amperity works with the tools and ecosystem you’ve chosen, from marketing clouds to BI platforms to adtech partners
Customer intelligence to drive decisions
Access segment insights in seconds
Customizable dashboards for key metrics like average revenue per customer, average number of orders per year, and more.
Find and retain top customers with predictive insights
Apply predicted customer lifetime value, propensity to churn, or product affinity to inform how you engage customers.
Test across channels and find what’s working
Run control groups against custom segments and view campaign results to find the most effective channels and messages across audiences.
Built-in connectors to the systems that run your business
End-to-end capabilities to make the most of first-party data
Data Ingestion & Management
Sources
Raw customer data ingestion from any source, in its complete and native format, no ETL or schema mapping necessary, saving months of integration time
Workflows
Configure end-to-end data processing configurations to run on a defined schedule
Sandboxes
Easily test adding data sources, feeds, and destinations without touching live environments
Unified Customer View
Stitch
An easy-to-read dashboard of your customer record deduplication and resolution activities
Customer 360
Holistic databases configured for the full spectrum of use cases for customer-centric analytics, marketing, customer support, and compliance
Multi-360
Create and manage multiple views of your Customer 360 database, based on use case and user access preferences
Insights & Analytics
Segments
Out-of-the-box predictive models, segments, and personas engineered to improve CLV, with a point-and-click interface to easily create and explore custom segments
Metrics
Platform-generated insights at the customer and segment level, including brand and channel behaviors, product preferences, revenue sizing and recommended actions
Queries
Robust SQL query engine and visual UI providing real-time access and insights across your entire customer base
Activation
Destinations
Flexible framework to automate and syndicate data to hundreds of leading tools and channels for marketing, customer experience, advertising, and attribution
Campaigns
Drag-and-drop UI to activate segments in cross-channel campaigns, helping you optimize channel mix, drive improved experiences and improve ROI