Know Your Customers
Amperity is the only solution that provides the customer data foundation brands need for customer-centricity and personalization at scale. We begin by ingesting all your customer data in its native format from every source – online, offline, historical and streaming – no schema planning or ETL required. Next, proprietary machine learning algorithms probabilistically and deterministically resolve customer identities across records even when data is incomplete, inconsistent, and lacks linking keys. Then all behavioral, contextual, and transactional data is merged to form actionable customer 360 views with out-of-the-box attributes, affinities, and insights.
Learn more about Intelligent Identity Resolution
Fast and easy deployment with no ETL or schema mapping needed
Connect every record with machine learning, no linking key required
Unlock omni-channel customer behaviors, interactions, and affinities
Drive Better Decisions
Uncover deep insights into who your customers are, what they want, and how best to reach them. Use visual tools for point-and-click segmentation across all historical and real-time engagements; online and offline transactions; site, mobile, and email interactions; and loyalty and brand credit card usage. Deep dive into your full customer 360 with a robust and lightening fast SQL engine, or send data to leading BI platforms and machine learning environments for advanced analytics. Power measurement, attribution, and campaign optimization with feedback loops from response, engagement, and transactional data tied directly back to your customer 360.
Democratize access to data with visual and SQL segmentation
Insights & Predictions
Predict customer lifetime value, affinities, and churn
Power campaign measurement and attribution