“Identity resolution lies at the heart of customer-centric marketing and makes or breaks a CDP’s legitimacy and effectiveness.”
For B2C Marketers, Customer Data Platforms Overpromise And Underdeliver
"Fridays pulls in data from point-of-sales systems, social media, credit card transactions and mobile devices, and analyzes it to create personalized campaigns for the pool of more than 4 million guests who have given Fridays permission to contact them directly. Technology from Amperity Inc. helps us stitch all of that disparate data together."
Chief Experience Officer, TGI Fridays, Wall Street Journal
"Amperity allows us to execute near real-time probabilistic customer matching. We see much better match rates with high degrees of accuracy – and the ability to resolve in real-time allows us to immediately change marketing strategies and messages"
SVP, Digital, GAP Inc. Forbes
"We contracted with Amperity to run a 10-week proof of concept and ended up accomplishing more during the test than during the entire engagement with our enterprise provider. The technology was up and running within 90 days."
VP of Information Technology, Brooks Running, AdExchanger
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