Why We Built Amperity

Amperity's founders, Kabir Shahani and Derek Slager, spent years building marketing software for enterprises. During that time they were struck by how many companies used only a sliver of their customer data they already possessed for marketing and analytics. This was because at-scale data ingestion, identity resolution and actionability were pervasive challenges that consumer brands had neither the software nor the expertise to solve. This left them struggling to create meaningful customer experiences and to compete with Internet-first organizations.

The Amperity team came together to help solve these challenges. Through the commercialization of advanced machine learning and by leveraging a large-scale, distributed data infrastructure and massive computing power, they created a platform that could rapidly and intelligently unify customer data at scale. By unlocking access to and usability for complete customer data, Amperity empowers consumer brand marketers and analysts to make smart decisions, create individualized experiences and bring their best ideas to life, all while driving top line growth.

Amperity launched in September 2017, with a customer base that included many of the world's most loved consumer brands. The Amperity team is thrilled to be part of this vibrant community and to be contributing to the vision of helping marketers and analysts use customer data to unleash their potential and to transform the future of consumer marketing.

To read more about our origin story and why we started Amperity, click here.

Leadership Team

Kabir ShahaniCEO
About Kabir

Kabir is CEO at Amperity, and a technology entrepreneur and senior executive with experience at many stages of the lifecycle: start-up/bootstrap, venture funding, M&A, and IPO experience. He co- founded Amperity in January 2016 with the vision of using data and software to unleash the potential of marketers and analysts at the world’s most admired consumer brands. Kabir’s previous company, Appature, developed a relationship marketing platform that enables brands to deepen customer relationships through an integrated data infrastructure, multi- channel campaign toolset, and innovative analytics engine. In recognition of the company’s success, Kabir was named one of BusinessWeek’s “Best Young Tech Entrepreneurs of 2009” and was also named a 2011 Puget Sound Business Journal “40 Under 40" honoree. In 2012, he was awarded the U.S. SBA “Young Entrepreneur of the Year” award.

Derek SlagerCTO
About Derek

Derek is the CTO and co-founder of Amperity, where he is responsible for product, engineering, operations, and information security. He co-founded Amperity in January 2016 with the vision that access to accurate, consistent, and comprehensive customer data can transform consumer marketing at the world’s most loved brands. Derek was part of the founding team for Appature, a leading SaaS marketing automation platform for healthcare companies. Prior to Appature, Derek held engineering leadership positions at a variety of business and consumer facing startups, with a focus on large scale distributed systems and security.

Amy Kelleran PellyCFO
About Amy

Amy brings more than two decades of financial and operational management experience to Amperity, having led finance and operations across the spectrum from venture-backed technology companies to a publicly-traded enterprise software company. Amy held multiple financial management roles at Onyx Software - an enterprise software company she joined when the company was generating $3 million in annual revenue with 35 employees. Onyx went public in 1999 and Amy served as its CFO during 2000 and 2001 when the company was generating $120 million in revenue with over 800 employees. In addition to Onyx, she has served as CFO for Basho Technologies, doxo, Gist (acquired by Blackberry), Tegic (an AOL subsidiary acquired by Nuance), and Wildseed (acquired by AOL).

Stephen MeylesChief Architect
About Stephen

Stephen is Chief Architect at Amperity. An early member of the Amperity team, Stephen previously led the scale up of engineering solutions for Appature, a leading SaaS healthcare marketing automation platform. Prior to that, Stephen earned his MBA from the University of British Columbia after transitioning from a career spent as a Computer Science instructor and Program Head at British Columbia’s largest polytechnical institution where he focused on software engineering and algorithms.

Chris JonesSVP, Product
About Chris

Chris comes to Amperity with over 25 years of experience delivering products and bringing large scale services to market at Microsoft. He most recently co-created and led Healthcare NExT, an initiative to accelerate healthcare innovation through artificial intelligence and cloud computing. Prior to that, Chris drove all product development efforts for OneDrive and SharePoint. In previous roles he led the development of Windows, Internet Explorer, and Outlook.com.

Scott FehrSVP, Customer Success
About Scott

Scott brings with him over 20 years of technology experience and has played key leadership roles in both startup and enterprise SaaS companies in the marketing automation, analytics, and CRM space. Most recently, Scott was VP of Customer Success at Engagio where he was responsible for all aspects of customer success, services, and support. As the first executive hired at Engagio, Scott grew the customer base to over two hundred brands and drove revenue increases of over three hundred percent. Prior to Engagio, Scott ran Global Sales Consulting at Eloqua and led the Sales Consulting organization within the Oracle Marketing Cloud after the company was acquired by Oracle in 2013.

Kris LarsonVP, Solutions Engineering
About Kris

Kris is VP of Solutions Engineering at Amperity, and has spent his career building successful customer practices in b2b software. Kris studied Computer Science at Stanford, and has built customer practices in enterprise software, marketing technology, and analytics, from early-stage startups to established category-leaders. Kris helped found Professional Services at both Tableau Software and Tidal Software, built Client Services from the ground up at Scout Analytics and Evocalize, and is thrilled to be heading up Solutions Engineering at Amperity.

Kris and his team strive to make customers heroes within their organizations, helping deliver real, measurable value through the products and services they deliver. Kris is deeply passionate about customer success, and believes the best way to build a business is through happy, successful, and referenceable customers.

Matthew Biboud-LubeckVP, Consumer Engagement Strategy
About Matthew

Matthew is Vice President of Consumer Engagement Strategy at Amperity. Matthew spent the past 10 years with global beauty conglomerates L’Oréal and Estee Lauder Group, where he helped 30 of the world’s most loved beauty brands use data to build highly targeted, personalized marketing experiences. Most recently, he was VP, Data Strategy & Advanced Analytics at L’Oréal Group, where he built the largest Beauty consumer Data program in the United States and established L’Oréal’s programmatic advertising practice resulting in 5x ROI improvements. Matthew started his career in the travel industry, where he was a principal member of the Virgin Atlantic loyalty marketing team.

Dave FettermanVP, Engineering
About Dave

Dave is the Vice President of Engineering at Amperity. He was part of a group of Harvard alumni that left Microsoft to join Facebook as engineers #12 - #15 in 2006, where he started the Facebook developer platform, and ran engineering for Facebook Mobile from 5M to 500M users. After leaving Facebook in 2013, Dave served as VP of Engineering at Famous, a Bay Area startup building a web-based framework for creating native-style mobile experiences. He also serves as a technical advisor for several startups such as Quizlet, Nylas, and Blispay. Dave studied and taught math and computer science at Harvard University.

Rick ArmburstVP, Alliances
About Rick

Rick is the Vice President of Alliances at Amperity. Most recently Rick was Vice President of Partnerships at Segment, where he built and executed on a partnership strategy that included launches with Looker, Clearbit, and Facebook. Previously, Rick led partnership initiatives for Facebook platform and mobile. While at Facebook, he worked closely with Instagram’s founders to build the initial FB integration and the beginning stages of the FB partnership. This partnership led to one of the most successful acquisitions in the technology sector. Rick has held key product management, product marketing, and business development roles with some of the most influential technology companies, including Facebook, Instagram, and Microsoft.

Matt McllwainBoard Member; Managing Director, Madrona Venture Group
About Matt

Matt invests in a broad range of software-driven companies with a focus on companies in the Cloud, Machine Learning and Intelligent Apps space. His words of advice to would-be entrepreneurs: “Truly understand the customer and their needs first and work your way back to a technology-differentiated solution to their needs from there.” Before joining Madrona in 2000, Matt was vice president of business process for the Genuine Parts Company (NYSE:GPC). He also was an engagement manager at McKinsey & Company, concentrating on strategy and marketing in technology-driven sectors and prior to that worked in investment banking at Credit Suisse.

Rajeev SinghBoard member; Co-founder, Concur
About Rajeev

Rajeev is currently the CEO of Accolade, the market leading on demand healthcare concierge for employers, health plans, and health systems. Rajeev joined the company as a board member, investor, and CEO in November, 2015. Today, Accolade has 700 employees focused on driving better outcomes and increased satisfaction for healthcare consumers while delivering incredible savings for payers.

Prior to that, Rajeev co-founded Concur (NASDAQ: CNQR), the global leader in travel and expense management, in 1993 two years after graduating from college. His initial role in the company was in product management and his early years were focused on the product management and development organizations. In the twenty years that followed, he worked in nearly every role in the business – culminating in his final role as president, chief operating officer, and board director for the last nine years of his tenure.

Kelly WrightBoard member; Former EVP Sales, Tableau Software
About Kelly

Kelly led the Sales team at Tableau, a Seattle-based data visualization company, which encompassed all Worldwide Sales and Field Operations, including Direct Sales, Channel Sales, Pre-Sales, Professional Services, Training, Customer Success, Technical Support, and Sales Operations.

Kelly started as the first salesperson in February 2005, one month before the launch of Tableau version 1.0. She helped build and grow Tableau from a small start-up to a multi-billion dollar public company as a member of the core executive team.

This is the first time Kelly has joined an outside board of directors since she retired from Tableau last year.