About Amperity
Amperity's Customer Data Cloud empowers brands to transform raw customer data into strategic business assets with unprecedented speed and accuracy. Through AI-powered identity resolution, customizable data models, and intelligent automation, Amperity helps technologists eliminate data bottlenecks and accelerate business impact.
Nearly a decade of customer data innovation
In 2016, longtime collaborators Derek Slager and Kabir Shahani set out to tackle the significant challenges brands faced with customer data. Throughout their careers they saw a gap between the massive amounts of data brands were collecting and the ability to create value from it. Conversations with leaders in technology, marketing, and operations revealed the main obstacle: trying to unify, refine, and democratize customer data using custom-code and rules-based methods.
The Amperity breakthrough came from embracing the reality that customer data is inherently messy. It always will be: people change their names and contact information; their behaviors and preferences evolve. By drawing on leading academic research and developing a machine learning-based approach designed for the uncertainty of customer data, the team found a way to ensure the continuous stability of an individual profile over time, providing the foundation of data quality to power any consumer business.
We innovate through our values
Trust
We’re building a company together, and trust is the foundation of our success. We say what we’re going to do and we do it with authenticity, integrity, and respect.
Customer Success
We’re relentless in our focus on helping our customers thrive. Our customers know they can count on us to evaluate every action through the lens of what will drive their success.
Innovation
Innovation is in our DNA. We’re driven by curiosity and constantly seeking ways, from small everyday actions to big solutions, to make things better for our customers and across every aspect of the business.
Grit
We’re here to win. And we know that it’s not based on luck or talent alone. We set our sights on a goal and we persevere and stay focused no matter what comes our way. If we fall down, we get back up. If we make a mistake, we own it and make it right. And when we win, we celebrate.
Ownership & Accountability
We are owners of this company and we think and act with a long-term mindset and don’t let anything get in the way of delivering great outcomes. If we encounter a problem, we don’t wait—we take action and we rally the right people to solve it. We ALL deliver results that drive value.
Our Leadership
At Amperity we support each other and challenge each other, making the most of our individual strengths to build something big together.
