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Omnichannel Personalization
Personalization is one of the most powerful methods brands have to achieve their goals — it defines the experience of the brand in the eyes of customers and drives the underlying economics of the business. Personalization at scale takes it to another level, creating memorable moments throughout the whole customer lifecycle, for millions of customers.
Why it's hard: enterprises need a collection of capabilities to power true personalization
Unlocking data from silos
Personalization requires putting into play all the data your customers have shared with you — digital touchpoints, transactions, customer service, point of sale records, etc. — but this is usually stored in different locations, with no common linking key.
Undefined customer cohorts
Lack of unified customer view due to data in silos leads to uncertainty about which are the highest priority segments and where the best opportunities are, which in turn leads to disjointed experiences across channels.
Lack of personalization expertise
Personalization and journey orchestration are still relatively new concepts in consumer marketing — many organizations don't know where to start or how to maximize their efforts when building out these capabilities.
Poor touchpoint efficiency
Lots of ad dollars are wasted by targeting the wrong customers, like those who already purchased or those who don't need additional advertising to convert.
The Amperity approach to enterprise personalization
Customers expect personalization, and brands that stick to the the old ways of marketing around products or channels risk losing their most valuable customers.
Customer segments & opportunities at your fingertips
Amperity delivers out of the box segments, enterprise tools for Analysts to query and create in SQL, and UI point-and-click tools for marketers that all integrate quickly with your current ecosystem.
Measure to improve
Our unified view of the customer and flexible integrations with Analytics tools and make it easy for analysts and marketers to coordinate, measure, and adjust for constant improvement on customer experiences.
“Amperity helped us put our guests at the center of our business. Our partnership has equipped our teams with access to customer insights and predictive analytics they can rely on, enabling them to deliver customer- centric journeys from pre- flight onwards, improving loyalty, retention, and revenue growth.”
