Recap: Amplify 2021

Thank you from all of us at Amperity to everyone who made Amplify 2021 a success. It was a great chance to connect and learn as our speakers shared insights and inspiration around better knowing and serving the customer. 

Melanie Allen, SVP & Chief Marketing Officer, Brooks Running

Winning the Race toward Business Growth & Customer-Centricity

Melanie Allen, SVP & CMO, Brooks Running Learn how Brooks Running has gone through a customer-centric transformation and put customer data at the heart of their marketing, analytics, customer service, and even operations.

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Brian Knollenberg, SVP Marketing, BECU

Using Amperity CDP to Build the Customer 360 of Your Dreams

Brian Knollenberg, SVP Marketing, BECU Hear how the BECU team built a Customer 360 with Amperity that is powering insights and automating lifecycle touchpoints with their members along the customer journey.

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Amplify logo with François photo

Getting Measurable ROI on Your CDP Investment

François Ascani, VP & Data Scientist, First Hawaiian Bank Learn how a team of data scientists at First Hawaiian Bank uses Amperity to unleash their curiosity and find value in unexpected places.

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Amplify logo with Jack

Customer Insights to Fuel Your Multi-Brand Strategy with Advanced Analytics

Jack Bush, Global Consumer Analytics leader, Deckers Brands Hear about how the Deckers Brands Advanced Analytics Team uses Amperity to apply insight from customer data throughout the enterprise and empowers other teams across their brand portfolio to be more data-driven.

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Jeanne Jones, Vice President of Community and Customer Marketing

Amplifying Community

Jeanne Jones, VP of Community and Customer Marketing, Amperity Get the details on the unveiling of Amperity’s customer community, Amplifiers.

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Chris Jones, Chief Product Office of Amperity introducing Amperity 4.0

Product Update: Amperity 4.0

Chris Jones, Chief Product Officer, Amperity Learn more about how the latest release of Amperity brings speed, scale, personalization, and enhanced governance in the next evolution of the Customer Data Platform.

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Alex Barocas, Partner and Associate Director, Personalization & Digital Marketing, BCG

Enabling Growth Through a Modern TechStack

Alex Barocas, Partner and Associate Director, Personalization & Digital Marketing, BCG A modern TechStack is fundamental to best-in-class Data-Driven Marketing. BCG shares what it takes to deploy a CDP effectively and the value that comes from more effective acquisition and retention strategies.

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Robert Fuller, Managing Director, Customer Data Orchestration, Accenture
Jeannette Kocsis, CRM Strategy Lead, Accenture

Experience of Consent: Turning Market Forces into Positive Customer Experience

Robert Fuller, Managing Director, Customer Data Orchestration, Accenture Jeannette Kocsis, CRM Strategy Lead, Accenture Now that marketers have to navigate new state-level privacy regulations, third-party cookie deprecation, and iOS15 changes, they need to rethink how to build trust with customers. Hear from market leaders how leading brands are turning market forces into positive customer experiences.

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