Experience of Consent: Turning Market Forces into Positive Customer Experience
Robert Fuller, Managing Director, Customer Data Orchestration, Accenture
Jeannette Kocsis, CRM Strategy Lead, Accenture
Now that marketers have to navigate new state-level privacy regulations, third-party cookie deprecation, and iOS15 changes, they need to rethink how to build trust with customers. Hear from market leaders how leading brands are turning market forces into positive customer experiences.