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Chelsea White

Posts & Resources

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Good vs Bad Retention Visualizations in Retail

Learn how to correctly create retention visualization that focuses on cusomer data. Find out how retention in retail can be analyzed on our article.

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The Naked Business Case

A foolproof recipe for estimating value and calculating the ROI of a marketing technology solution.

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Why Customer Equity Matters to Marketers

Customer equity is a retailer’s guiding light...or index fund...or leaky bucket? Either way it's the key metric to success in today’s landscape.

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Putting Customer KPIs in Context

If your most important metric for your KPIs isn’t Lifetime Value then we’ve got a perspective you’ll find valuable.

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ERR… How Do You Fix the One-Time Buyer Problem?

Optimizing on Early Repeat Rate has the potential to double or triple your revenue from newly acquired customers.

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Digging Down to Segment KPIs for Outsized Results

One of the most important tasks for a retail CMO is to engage, serve, and increase the value of active customers. But how many actually do it?

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Churn Prevention Rate: Doing CPR on Fading Customers

Brands think a lot about customer lifecycle when they become truely concerned with driving growth through the lens of lifetime value.

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Acknowledging the Unequal Distribution of Customer Awesomeness

When you recognize the customers who think you’re a special brand, you can focus on making them feel special too.

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How to Make "Average Order Value" a Valuable Metric

There are a few different ways to calculate AOV, and it can be dangerous for companies to just throw everything together and find the average.

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The 6 Critical Capabilities for Customer-Centric Communication

To successfully communicate with the customer, marketers need to be able to generate insights with enough lead time to actually use them.

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The Importance of Customer-Centric Marketing — and How to Measure It

Achieving personalization means putting customers — not categories, channels, or events — at the center of marketers’ decision-making.

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Getting Customer-Centric With Your Acquisition KPIs

When we talk about Acquisition KPIs, we’re talking about finding those matches made in heaven. How do we acquire those customers who love us?

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