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Learn how to correctly create retention visualization that focuses on cusomer data. Find out how retention in retail can be analyzed on our article.
A foolproof recipe for estimating value and calculating the ROI of a marketing technology solution.
Customer equity is a retailer’s guiding light...or index fund...or leaky bucket? Either way it's the key metric to success in today’s landscape.
If your most important metric for your KPIs isn’t Lifetime Value then we’ve got a perspective you’ll find valuable.
Optimizing on Early Repeat Rate has the potential to double or triple your revenue from newly acquired customers.
One of the most important tasks for a retail CMO is to engage, serve, and increase the value of active customers. But how many actually do it?
Brands think a lot about customer lifecycle when they become truely concerned with driving growth through the lens of lifetime value.
When we talk about Acquisition KPIs, we’re talking about finding those matches made in heaven. How do we acquire those customers who love us?
Achieving personalization means putting customers — not categories, channels, or events — at the center of marketers’ decision-making.
To successfully communicate with the customer, marketers need to be able to generate insights with enough lead time to actually use them.
There are a few different ways to calculate AOV, and it can be dangerous for companies to just throw everything together and find the average.
When you recognize the customers who think you’re a special brand, you can focus on making them feel special too.
