Supermarket chain boosts loyalty with personalized campaigns

Despite this grocery chain being the largest in North America and having troves of customer data, they struggled to accurately identify their shoppers. They needed to:

• Align and engage 22 separate business units

• Resolve identities across the business matched on transaction data

• Personalize loyalty campaigns

Through its strategic partnership with Amperity, the grocery store chain successfully transformed their disparate customer data into a unified, accurate system that delivered tangible business results. Read the full case study to learn more.