Blog

January 27, 2017

5 Best Marketing Trends Articles to Read Right Now

Missed December’s flood of 2017 marketing trends articles? No worries! We read them all (well, mostly) and curated a best-of list for your quick and easy consumption.
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December 28, 2016

History of Customer Technologies Infographic

See how customer technologies have developed and changed from ancient times through the present and discover our predictions for the future.
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December 9, 2016

Breaking Down Data Silos

There is a cost to using data. Behind the glamor of powerful analytical insights is a backlog of tedious data preparation. Since the popular emergence of data science as a field, its practitioners have asserted that 80% of the work involved is acquiring and preparing data.
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November 25, 2016

A Black Friday Customer Story

There seems to be something for everyone this Black Friday season. But is there? On a day when nearly every business works to capture the attention (not to mention the wallet share) of shoppers by offering deals deals deals, the individuals in the throngs are being ignored.
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November 18, 2016

How Demographics Can Fool Us

Demographics are groups of people lumped together by some number of similar traits. But if we lump people together incorrectly, either by using too few or outdated traits, and then make predictions from those falsely lumped groups of people, we run the risk of having our predictions be way off.
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May 25, 2016

Rajeev Singh Joins Amperity’s Board

Amperity announced today that Rajeev Singh, CEO of Accolade and former President and COO of Concur, has joined the company’s board of directors. Singh brings more than 20 years of deep operating experience, after co­founding and building Concur to be the eighth­largest SaaS company in the world.
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November 5, 2015

Your Data Isn’t Helping Your Marketers If They Can’t Access It

Data usually sits in different places — a company’s legacy CRM systems, its loyalty program databases, new cloud-based applications, third-party servers, and so on. That makes it hard to access. Sometimes marketers must wait in line to get the data they need served up to them by IT. What’s the solution?
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