“Fridays pulls in data from point-of-sales systems, social media, credit card transactions and mobile devices, and analyzes it to create personalized campaigns for the pool of more than 4 million guests who have given
Fridays permission to contact them directly... Technology from Amperity Inc. helps stitch disparate data together, and internal AI tools parse that data to generate personalized messages for customers. As more data
about a customer comes in, the more targeted those messages can be.”
Simplify data management and build a comprehensive, flexible 360 customer view in weeks, saving technical teams from endless integration projects
Privacy: Build Consumer Trust and Accelerate Compliance
Ensure timely discovery for audit requests and suppress individuals across all systems and channels for “right to be forgotten”. Power meaningful personalization and segmentation, so every touch is one your customers are delighted to receive.