A constellation instead a bear representing Amperity Release, Spring 2025.
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Announcing Amperity’s Quarterly Release - Spring ‘25

Beginning with Spring 2025, Amperity is adopting a seasonal release cadence to give our customers a more predictable and impactful product experience.

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May 6

Honoring a Legacy of Leadership and Resilience: Celebrating AANHPI Heritage Month at Amperity

AANHPI Heritage Month is an opportunity to celebrate the cultures, contributions, and resilience of the community.

A constellation instead a bear representing Amperity Release, Spring 2025.

blog

May 1

Announcing Amperity’s Quarterly Release - Spring ‘25

Beginning with Spring 2025, Amperity is adopting a seasonal release cadence to give our customers a more predictable and impactful product experience.

blog

May 1

Turning Tariffs Into Opportunity: How First-Party Data Helps Retail Brands Do More With Less

Brands must do more with less, the most resilient are turning to a resource they already own and can control: first-party customer data.

depiction of our identity resolution UI for the spring 2025 launch

blog

May 1

Introducing Amperity’s Identity Resolution Agent

Amperity’s Identity Resolution Agent meets your toughest data challenges at the source and lays the foundation for truly effective AI initiatives.

An illustration of the ampersand Amperity logo nested on a silver disc. An Amperity patent number appears along the inside bottom edge the disc. A cluster graph of muted blue, green, and yellow lines connect to gray nodes in the background behind the disc.

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Apr 25

Why Innovation is a Critical Part of Amperity’s DNA

How our investment in IP and data science fuels customer value.

A workflow of unspecified items connecting to or breaking with a central hub of fuzzy letters that spell AI. The illustration suggests that some items and concepts are easily enhanced by AI technologies, while other items like Identity Resolution need more configuration to fully make use of AI's promise.

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Apr 24

Before AI Can Help, Your Customer Data Needs Fixing

Why identity resolution is the silent crisis behind personalization, efficiency, and economic resilience.

Amperity and Forrester logos accompanied by the headshots of 3 speakers

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Apr 10

The New Customer Data Imperative: Turning Foundations into Value Recap

Despite years of investment in martech many brands still find themselves stuck—unable to translate mountains of data into meaningful, measurable outcomes.

depiction of personalization at scale, shows one silhouette of a person connected to several rings which signify touchpoints on the customer journey

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Mar 20

Building the Infrastructure for Personalization at Scale

Laying the groundwork for personalization at a mass scale, so every interaction feels like 1:1.

illustration of an exact match found using static rules which yields duplicate records

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Mar 18

Amperity's Revolutionary Approach to Enterprise-Scale Matching

Matching is the core of identity resolution. Learn how Amperity optimizes for enterprise data, tackling complex identity challenges.

Cursor over "Objective Setting" label, next to "Quick Wins" and "Training & Adoption"

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Mar 13

Getting the Most Out of Your Customer Data Vendor

Learn how to align your business goals with vendor strategies and start seeing more ROI from your customer data cloud.

A graph depicting the connection strength of various identifiers (first and last name, email address, physical address) of one customer.

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Mar 13

The Customer Identity Resolution Conundrum

Comparing traditional identity resolution approaches with Amperity's superior solution for connecting individuals across disparate data sources.

Red triangle icons with exclamation icon over data grid

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Mar 11

Why Your Customer Data Initiatives Keep Failing

Identify the biggest pitfalls in your customer data strategy and what you can do about it to come out on top.