Four Key Barriers Facing AI Adoption in Retail

Retailers depend on customer relationships, and AI has the potential to greatly optimize marketing efforts by deepening those relationships

Identity intelligence, industry insights, and cloud-first collaboration

Eat, sleep, model the same data. Repeat.

In a fragmented advertising landscape, marketers are constantly challenged to prove ROI — as more conversions happen outside the view of tracking pixels.

If you’re a data engineer working in Databricks, chances are your days are packed with manual data wrangling, complex SQL, and reactive requests

Identity Resolution and Customer Value Migration turn insight into action.

Identity Resolution is invaluable for travel and hospitality.

Today's agents are a watershed moment for customer data management.

In a world where ad budgets are under scrutiny and the signal from third-party cookies is going dark, marketers face a critical challenge.

How Amperity, Databricks, and Braze are making 1:1 engagement a reality.

AANHPI Heritage Month is an opportunity to celebrate the cultures, contributions, and resilience of the community.

Brands must do more with less, the most resilient are turning to a resource they already own and can control: first-party customer data.