SEATTLE – August 5, 2025 – Amperity, the AI-powered customer data cloud, announced M&T Bank has selected its platform to unify customer data across the bank's operations. This collaboration will enable M&T Bank, a leading full-service financial institution, to build more comprehensive customer profiles and deliver more personalized banking experiences.
The relationship between M&T Bank and Amperity represents a significant advancement in the bank's customer data capabilities. With Amperity's platform, M&T Bank can now more effectively consolidate fragmented customer information, streamline data management, and deploy insights across channels. This collaboration enables the bank to gain a more comprehensive understanding of customer needs, preferences and behaviors, ultimately leading to enhanced customer experiences across all touchpoints.
"In today's competitive banking landscape, understanding our customers across all business lines is essential," said Kim Nupp, Director of Customer 360 Management at M&T Bank. "Amperity's platform will enable us to further consolidate customer interactions into a unified view of the customer, helping to deliver more relevant, timely communications to meet our customers' financial needs.”
The implementation of Amperity will support M&T Bank's data-driven strategy by:
Better unifying online and offline customer interactions
Supporting growth through targeted service offerings
Helping to streamline the banking experience across all touchpoints
“M&T Bank is setting the pace for customer-centric innovation in modern banking,” said Tony Owens, CEO of Amperity. “With Amperity’s identity resolution at the core of their data strategy, they’ve built a modern foundation that gives them a complete view of each customer. This kind of transformation isn’t possible without solving identity first - and it’s what will separate the leaders from the rest as the industry moves into the next era of personalization.” To learn how companies like M&T Bank are partnering with Amperity visit https://amperity.com/customers.
About Amperity
Amperity is the AI-powered Customer Data Cloud that helps brands act on real-time customer context. By connecting data, decisions, and action, it enables more relevant experiences in the moments that matter. More than 400 brands worldwide rely on Amperity, including Alaska Airlines, DICK'S Sporting Goods, BECU, Virgin Atlantic, and Wyndham Hotels & Resorts. Founded in 2016, the company operates globally with offices in Seattle, New York City, London, and Melbourne. Learn more at amperity.com.