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How Amperity Secures its AI Agents

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Retail’s AI Reality Check: Focus on Segmentation & Experimentation for Real Results

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High Risk: Three Potential AI Consequences of Bad Data for the Retail Industry

Attendees at Amperity's Minna Gallery in San Francisco. A text overlay reads "Databricks Data + AI Summit Event Recap."

Inside Amperity at the 2025 Databricks Data + AI Summit

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Groundhog Data

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Unlocking the Full Value of Media Spend: Why Conversion APIs Are a No-Brainer

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Meet Chuck Data: Your New AI Sidekick for Customer Data Engineering

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Drive Loyalty That Lasts in Travel & Hospitality

Turn “Dear Guest” into “Welcome Back!”

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Opportunities for AI Agents and Customer Data Engineering

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Prove What’s Working: Person-Level Attribution for Paid Media

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Unlocking the Future of Marketing with AI-Powered Personalization

Honoring a Legacy of Leadership and Resilience: Celebrating AANHPI Heritage Month at Amperity

Turning Tariffs Into Opportunity: How First-Party Data Helps Retail Brands Do More With Less

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Introducing Amperity’s Identity Resolution Agent

A constellation instead a bear representing Amperity Release, Spring 2025.

Announcing Amperity’s Quarterly Release - Spring ‘25

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Why Innovation is a Critical Part of Amperity’s DNA

A workflow of unspecified items connecting to or breaking with a central hub of fuzzy letters that spell AI. The illustration suggests that some items and concepts are easily enhanced by AI technologies, while other items like Identity Resolution need more configuration to fully make use of AI's promise.

Before AI Can Help, Your Customer Data Needs Fixing

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The New Customer Data Imperative: Turning Foundations into Value Recap

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Building the Infrastructure for Personalization at Scale

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Amperity's Revolutionary Approach to Enterprise-Scale Matching

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The Customer Identity Resolution Conundrum

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Getting the Most Out of Your Customer Data Vendor

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Why Your Customer Data Initiatives Keep Failing

Celebrating International Women's Day Through Our Core Values

Stop Collecting Customer Data—Start Using It

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Looking Ahead to the Next Holiday Season with More Personalized Marketing Content

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Advertising Surpasses 1 Trillion Dollar Mark — Are You Measuring Impact Accurately?

Introducing the Customer Data Cloud from Amperity, where you can use AI to build and activate customer profiles in your data lakehouse.

Introducing Amperity’s Customer Data Cloud

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In Digital Advertising, Focus On Reaching People Over Devices

A man looking up in wonder at several screens that depict AI-powered tools to make customer data management more efficient and streamlined. 

How AI Can Make Data Modeling So Much Faster

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For Travel & Hospitality, a Loyalty ID is Not Enough

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Building a Generative AI Workflow to Create More Personalized Marketing Content

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Lakehouse CDP Means Less Pain for Data Teams & Better Results for Marketers

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What Advertisers Can Do After Oracle’s DMP Is Gone

A splitscreen image with marketers planning strategy on the left side and a shopper engaging with a tablet on the right side. The line splitting the image is a purple AI sparkle (actually Amperity's version, the lightning sparkle or "larkle"), indicating that AI is the mediating layer between brands and customers. 

Brands Will Need to Adapt in the Era of AI Gatekeepers

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What (really) is Zero Copy?

Three digital windows showing ad space ready to be used. The multiple windows point to the multiple ad networks and environments where brands can advertise.

The Future of Retail Media Networks is Automated and Transparent

A vibrant neon motorboat speeds through the data waves beside a Data Lakehouse, symbolizing upbeat momentum for the Lakehouse space. 

Another Market Shift Toward the Lakehouse CDP

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Amplify 2024 Recap: AI, Paid Media, and the Lakehouse CDP

A superhero with a database for a head and an Amperity logo on his chest stands proudly and mightily in front of the frame. on his database is a circular icon that represents open sharing in a Data Lakehouse. Peeking out from behind him are two other superhero types, but scrawnier and less heroic, also with database heads. One represents Packaged CDPs, and the other represents Composable CDPs. 

The Third Era of the CDP is Here

An image of the Amperity Lakehouse CDP user interface showing someone setting up a Bridge connection to share data between the CDP and the lakehouse.

The Lakehouse CDP: Data Quality and Governance Without the Silos

A data lakehouse, depicted with a warehouse on the shore of a lake. There is an innertube with a cocktail in the lake to suggest the easier life that awaits lakehouse users. 

Why Open Sharing in the Lakehouse is the Future of Customer Data

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3 Headaches of Advertising Through Onboarders (And How to Fix Them)

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Pay Equity, Inclusivity, and Belonging: Amperity's Comprehensive Approach

Practical Steps to Getting Started with Gen AI for Marketing

AmpAI: Four Ways AI Unlocks Value

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Why Your AI for Marketing Won't Work

Warning signs: Third-party cookie deprecation is already hurting your marketing

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Generative AI and Personalization won’t work without a Customer Data Operations strategy

Making Gen AI Work for Marketing Starts with Another Kind of AI

Unified customer data + tech ecosystem = everything works better

The One Thing You Need for All Your Tech Tools (Including AI) to Actually Work

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Three Ways a CDP Boosts Your Loyalty Program

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Not Planning for Black Friday and 2024 Yet? (Yikes.)

Amperity & Snowflake: A Partnership for Enhanced Customer Experiences

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Most CDPs Are Not Actually Platforms for Customer Data

The Mutual Benefits of AI and Customer Data Platforms

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Identity resolution: Know who’s who before you say yoo-hoo

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Navigating the deprecation of third-party cookies: The future is already here

Pioneering Privacy-Conscious Advertising with Unified ID 2.0

Unlocking First-Party Data

You Can't Maximize ROAS in the Dark

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Five reasons you should break up with your third-party data vendor

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Understanding and Improving Average Order Value (AOV)

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Key Use Cases for a Customer Data Platform

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CDP vs. CRM, What's the Difference?

Turning Customer Data Into Value with Strategic Marketing Use Cases

Amplify 2023 Recap: Together We’re Electric

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Understanding Customer Segmentation: A Key to Enhanced Marketing Strategy

Lookalike Audiences: Basics & Benefits

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The Four Big Drags on Marketing Productivity and How to Escape Them

Get Customer Clarity (and Boost Business) with a Unified View

Everything You Wanted to Know About Customer Lifetime Value (CLV) and Lifetime Value (LTV)

Third-Party Collapse and the DMP Downfall

Celebrating women in leadership: Amy Pelly, CFO at Amperity

Amperity Female Leadership Series: Amy Pelly

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The Four Horsemen of Data Deprecation and the New Era of Advertising

How to Choose the Right CDP for Data Confidence and Business Growth

Celebrating women in leadership: Yuqing Fan, Head of Corp Dev & Strategic Finance at Amperity

Amperity Female Leadership Series: Yuqing Fan

Celebrating women in leadership: Seema Kumar, CPO at Amperity

Amperity Female Leadership Series: Seema Kumar

Celebrating women in leadership: Megan McDonagh, CMO at Amperity

Amperity Female Leadership Series: Megan McDonagh 

Use Customer Data to Jumpstart Holiday Retail Success

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Understanding the Role of Customer Data Platforms in Marketing

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What is a Customer Data Platform (CDP)?

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Amperity’s 2022 Product Year in Review

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Four Key Articles to Help Evolve Your Customer Data Strategy

Customer Spotlight: Twinkle and Holly from a global distribution enterprise

Amperity's 2022 Holiday Gift Guide

Developments in Data Management at AWS re:Invent

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Give Holiday Shoppers What They Want with First-Party Data

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How Data Sandboxes Change the Game

Five Things to Know to Upgrade Your Dining Loyalty Program

Tablestakes for Taming Messy Data

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How Data Paves the Way for Customer-Centricity

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New Solutions in the Customer Data Space Are "Batteries Not Included"

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Data Solutions: Repurposed vs. Purpose-built

The Economics of Messy Data; Business Impact

Why Your Business Needs to Activate First-Party Data for Paid Channels

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How Grocers Can Build Stronger Customer Relationships With a Unified View

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Four Key Barriers Facing AI Adoption in Retail