MacKenzie-Childs: From 20 Minutes to Under 20 Seconds
MacKenzie-Childs turned fragmented customer data into trusted context that teams can explore on demand. Now reporting takes seconds, and AI-powered analysis no longer starts with a SQL request.
Watch how MacKenzie-Childs uses Amperity to make faster, more informed decisions.
Reduced sales-by-item reporting from 20 minutes to under 20 seconds
Completed AI-powered analytical tasks in 30 seconds
Enabled self-service reporting across marketing, merchandising, and analytics
Improved visibility into customer journeys and purchasing behavior
The Challenge
MacKenzie-Childs had customer data spread across multiple systems. Its previous customer data platform could generate audience segments, but it did not provide the deeper analytics teams needed to answer everyday business questions efficiently.
Reporting was slow, analysis often required technical expertise, and business users had limited flexibility to explore customer behavior independently. That made it harder to understand purchasing journeys and turn customer data into timely decisions.
The Solution
MacKenzie-Childs adopted Amperity to create a trusted customer data foundation for reporting and AI-powered analysis.
With Amperity, the business can now:
Analyze journeys from a customer’s first purchase through repeat purchase and lapse
Generate sales reports in seconds instead of minutes
Use AI to answer customer questions without writing SQL
Build self-service reports across merchandising, product, and marketing
Deliver customer data to downstream marketing platforms quickly and reliably
Teams can work from the same trusted customer context, reducing manual analysis and making insights more accessible across the organization.
“Amperity has been game-changing for me. It's unlocked so many new insights. It's connecting us, from a data perspective, to things we've never even had the opportunity to look at before.”
Business Impact
Sales-by-item reports now run in under 20 seconds instead of 20 minutes
AI completes analytical tasks in 30 seconds
Business teams can create reports without relying on technical experts for every request
Customer journey analysis is faster and easier to access
Instead of spending their time gathering information, teams can focus on using it to make merchandising, marketing, and operational decisions.
Frequently Asked Questions
How did MacKenzie-Childs make customer reporting faster?
How can retailers analyze customer data without writing SQL?
How does unified customer data improve customer journey analysis?
Can retail teams use Amperity for self-service reporting?
How does trusted customer context support AI-driven decisions?
What business results has MacKenzie-Childs achieved with Amperity?
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