HubSpot integration with Amperity
Build more relevant HubSpot contact lists from customer context in Amperity. Send email-keyed audiences through the HubSpot API, update existing contacts, and choose whether to create contacts that are new to HubSpot.
Get a demoSee the HubSpot docsEmail-keyed audiences • Contact list updates • Optional contact creation
Target follow-up using customer attributes available in Amperity.
Refresh HubSpot contact lists from saved queries or campaign audiences.
Keep existing contacts in scope when new-contact creation is disabled.
Organize follow-up around named HubSpot contact lists.
How Amperity and HubSpot connect
Select the audience. Build a segment or query in Amperity, using the customer attributes that define who should receive follow-up.
Configure the destination. Authorize HubSpot, set the audience primary key to email, choose a list name, and decide whether to create new contacts.
Validate and refresh. Send a small sample, verify it in HubSpot, then run the orchestration manually or configure its schedule.
One-way audience delivery; review and messaging remain in HubSpot.
What the HubSpot integration supports
Capability | Supported behavior |
|---|---|
Direction and method | Amperity to HubSpot through the HubSpot API; email lists from queries or campaigns. |
Identity key | email; no documented HubSpot contact-ID audience key. |
Contacts and lists | Updates existing contacts; optional new-contact creation; existing or new named list. |
Refresh | Manual or scheduled orchestrations; no documented real-time interval. |
Authentication | OAuth-generated refresh token; exact app scopes are not listed in the connector guide. |
HubSpot object mapping and boundaries
Use this destination to send email-keyed audiences to HubSpot contact lists, with optional creation of new contacts. Confirm a separate integration path if your workflow requires company or deal records.
HubSpot object | Native destination mapping | References |
|---|---|---|
Contacts | Email identifies contacts; existing records update; creation is optional. | |
Contact lists | Audience email addresses go to an existing or new named list. HubSpot now calls lists segments. | |
Companies | Company-object writes are not documented for this destination. | |
Deals | Deal-object writes are not documented for this destination. |
Put customer context to work in HubSpot
Select customers for retention follow-up
Use purchase history or other available customer attributes in Amperity to define a retention audience, then send its email addresses to a named HubSpot contact list. This gives the team a customer-based starting point for deciding whom to contact. Review the sample in HubSpot and configure the downstream follow-up there, including eligibility and subscription checks. The connection supplies the audience; your team controls the message and its timing.
Expand outreach without losing control of contact creation
A team may want to reach customers identified in Amperity while limiting which records enter HubSpot. Leave new-contact creation disabled when the job is to update existing contacts. Enable it when the approved audience should also introduce new contacts, then validate the result with a sample. Before expanding the workflow, review HubSpot’s integration marketing-contact settings so the decision to add records also accounts for marketing eligibility and contact-tier billing.
Setting up the HubSpot connection
An operator configures the destination in an Amperity sandbox and completes HubSpot OAuth authorization with an authorized HubSpot user. OAuth supplies the refresh token. Verify the end-to-end sample before promoting the destination to production.
Use valid email addresses: Amperity warns that one invalid address can fail the import. For query output, use lowercase field names with letters, numbers, and underscores; date values must use UTC ISO 8601 strings or epoch milliseconds.
Read the setup guideHubSpot integration FAQs
Is the Amperity HubSpot integration bidirectional?
Does the integration use email or HubSpot contact IDs?
How often can HubSpot contact lists refresh?
Does creating a contact subscribe them to marketing emails?
Will removing someone from an audience delete their HubSpot contact?
Build more relevant HubSpot contact lists
See how Amperity can help your team turn customer context into audiences for HubSpot follow-up.
Get a demo