Listrak integration with Amperity
Make email and SMS outreach more relevant with Amperity customer context. Send audiences to Listrak Email, manage SMS list membership, or update existing SMS profiles through separate connectors, with channel-specific identifiers and consent requirements.
Get a demoSee the Listrak docs: Email, SMS Lists, SMS Profiles.
Email audiences | SMS list management | Existing SMS profile updates
Make Listrak outreach more relevant
Target email outreach using customer history available in Amperity.
Focus SMS outreach on the customers selected for each offer.
Personalize SMS messages with updated customer attributes.
Inform channel eligibility with Listrak subscription data brought into Amperity.
How Amperity and Listrak connect
Choose the destination. Use Listrak Email, Listrak SMS–List management, or Listrak SMS–Profile updates according to whether you need email audiences, SMS membership changes, or existing-profile updates.
Build the audience. Select a query or segment with email for Email or phone for SMS; filter SMS audiences using separately tracked SMS consent.
Validate and run. Send a sample before enabling automatic runs; SMS List management requires the full audience each time and automatically subscribes additions, so exclude unsubscribed customers before sending.
Separate outbound destinations and separately configured inbound sources. SMS Lists changes subscriptions; SMS Profiles does not.
What the Listrak integration supports
Capability | Supported behavior |
|---|---|
Direction and method | Outbound through the Listrak Email API or Listrak SMS REST API; inbound email and SMS sources are configured separately. |
Identity and settings | Email: email, list name, field group, segment name. SMS: phone and sender code ID; SMS Lists also requires SMS list ID. |
SMS membership and consent | Lists: full audience refresh, creates/subscribes additions and unsubscribes removals; filter for SMS consent. Profiles: existing contacts only, no creation, deletion, subscription, or opt-status changes. |
SMS attributes | Phone plus system profile fields and matching pre-created custom fields; up to 50 custom fields. |
Authentication and cadence | Email or SMS client ID and secret. Email IP allowlisting. Run orchestrations manually or automatically at their configured frequency. |
Match each destination to its Listrak object
Listrak object | Amperity mapping |
|---|---|
Send email and optional attributes; Amperity creates the named segmentation field if absent. | |
Amperity refreshes full list membership by phone; additions subscribe and removals unsubscribe. Filter for SMS consent. | |
Amperity updates attributes by phone; unknown contacts are dropped; subscriptions stay unchanged. |
What teams do with Amperity and Listrak
Target email outreach using customer history
Build an audience from purchase history and customer attributes available in Amperity, then send email addresses and selected profile attributes to Listrak Email. For example, identify customers whose purchase patterns fit a replenishment offer and apply campaign exclusions before sending. Listrak uses the configured segmentation field to distinguish the audience within its email list, giving the team a way to tailor outreach around the customer relationship.
Refresh SMS personalization without changing subscriptions
Use Listrak SMS–Profile updates when a customer attribute changes but list membership should stay as it is. Send a revised loyalty tier or most recent purchase to a matching custom profile field that already exists in Listrak, then use that field for message personalization or filtering in Listrak. Only existing phone numbers are updated; unknown numbers are dropped, and the connector leaves opt status and subscriptions unchanged.
Setting up the Listrak connection
An operator configures the destination with the appropriate Email or SMS integration client ID and client secret. Email requires Amperity IP allowlisting; SMS requires a sender code ID, and list management also requires an active SMS list and its SMS list ID. Verify IDs and mappings with a sample in a sandbox.
Keep one activation workflow per SMS list: the latest full audience determines membership, and members absent from that audience are unsubscribed. List management creates and subscribes new contacts by default; when opt status is omitted, contacts are treated as opted in. Filter for SMS consent before sending, independently of email consent.
Configure each mode using the Listrak Email docs, SMS Lists docs, or SMS Profiles docs.
Listrak integration FAQs
Does Amperity integrate with Listrak email and SMS?
Can Amperity pull Listrak data into customer profiles?
Does an SMS audience sync subscribe new contacts?
Can I update SMS profiles without changing subscriptions?
How do custom SMS profile fields map from Amperity?
Put customer context to work in Listrak
Connect customer understanding to more relevant email and SMS outreach.
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