Amperity and Pinterest: Pinterest audiences and conversions
Send customer email lists from Amperity through the Pinterest API to create and maintain Pinterest audiences, with a separately configured Conversions API workflow for eligible offline checkout events and platform measurement.
Get a demoSee the Pinterest docsCustomer lists • Incremental membership • Offline checkout events
Connect customer audiences and purchases to Pinterest
Reach customer audiences selected by available purchase and loyalty criteria.
Reconnect with customers whose purchase activity has slowed.
Prepare audiences for relevant product-category campaigns.
Keep Pinterest customer lists aligned with audience entries and exits.
Exclude opted-out customers before audience delivery.
Supply eligible offline checkout events for Pinterest conversion reporting.
How Amperity connects to Pinterest
Define audience membership. Use available customer context in Amperity and exclude customers who opted out of Pinterest targeted advertising.
Send the customer list. Deliver permitted email addresses through the audience destination; Amperity maintains the customer list and its audience association.
Validate list and event results. Confirm the matched audience before campaign use and validate offline events through their separate configuration.
Audience delivery and conversion delivery use separate configurations.
Match customers using the supported identity fields
Pinterest audience delivery uses hashed email addresses. Other customer attributes can define the segment in Amperity, but are not additional audience-matching fields for this connection. Amperity filters invalid emails; the documented customer-list association requires at least 100 email addresses associated with Pinterest accounts.
What the Pinterest connection supports
Capability | Supported behavior |
|---|---|
Audience route | Pinterest API customer lists and CUSTOMER_LIST audiences. |
Audience identity | Email only; Amperity applies SHA-256 hashing and filters invalid addresses. |
Membership | Incremental additions and removals; an existing list should be empty before the first Amperity send. |
List association | At least 100 matched email addresses before association with an audience; use a deliberate, distinct list name. |
Audience refresh | Scheduled campaigns or query orchestrations; allow up to 48 hours after sending. |
Offline events | Separate Conversions API workflow; offline checkout events from the previous seven days, with separate deduplication processing. |
Use Pinterest audiences for relevant customer outreach
Build an audience for a relevant product category
Use available purchase history or product preferences to select customers for a category campaign. Send their permitted emails to Pinterest, then validate the resulting customer list and audience before campaign use. The team chooses products, creative and placements in Pinterest. This uses your customer-selection criteria for audience definition without implying that the connector sends every customer attribute or manages your product catalog.
Refresh retention audiences as customers change
Define a retention segment in Amperity, excluding people who opted out of Pinterest targeted advertising. On later deliveries, Amperity adds newly qualifying emails and removes emails for people who leave the audience. Confirm the downstream audience after processing and choose a refresh cadence that fits the campaign. This avoids treating a previously uploaded list as a permanent reflection of current customer eligibility.
Include offline checkout activity in reporting
Select eligible store transactions from the previous seven days and map their identifiers, timestamps and purchase fields to the separate event workflow. The documented Pinterest route sends offline checkout events. Check the platform’s processing and conversion reporting after delivery, including its deduplication time. These signals can help the team evaluate advertising alongside store activity without proving causal lift or complete cross-channel attribution.
Set up and validate the connection
Ask your Datagrid Operator or Amperity representative to configure Pinterest OAuth, the ad account and a distinct customer-list name. Start with an empty existing list or a newly created one, apply opt-out criteria, and verify enough emails match before relying on the audience.
Configure offline conversion delivery separately with a Pinterest Conversion access token and Ad account ID. Its query needs currency, email, timestamp and value, or the documented price-and-quantity alternative. Use a recent-event window and inspect a sample in Pinterest; event processing and audience availability have separate timing.
Audience setup docsConversion setup docsPinterest integration FAQs
Does Amperity create Pinterest audiences from customer lists?
Does the connector replace the complete list on every send?
Can I send phone numbers for Pinterest audience matching?
How long do Pinterest updates take?
Which offline events does the Pinterest workflow send?
Does this connection synchronize my product catalog?
Keep Pinterest customer audiences connected to current customer context
Explore customer-list activation and offline purchase signals for your team.
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