About this course

In this comprehensive lesson series, Steven and Michael provide an end-to-end walkthrough of the Amperity Data Explorer and the Customer 360 ecosystem. They demonstrate how to navigate standard, source, and custom tables—specifically the Unified Transactions (UT), Unified Itemized Transactions (UIT), and Transaction Attributes Extended (TAE) tables—while highlighting the Schema, Examples, and Details views. The training covers essential data management tasks, including using the search field to locate specific attributes, managing multiple databases through permission controls, and exporting data for external use.

The lessons also dive deep into practical segmentation and campaign analysis. Steven illustrates the hierarchy of transaction data, from line-item details to lifetime customer value, while Michael explains how the Campaign Recipients table uses unique Amperity IDs and control groups to measure ROI. By exploring real-world segment examples and learning to access the Data Explorer directly from the Segment Editor, users gain the tools to evaluate campaign performance, track customer outreach, and build high-impact audiences based on historical behavior.

To read more about the Data Explorer on Amperity Docs, click here