About this course

In this lesson, Michael and Amanda provide a comprehensive guide to evaluating marketing success using the Campaign Recipients table and key performance indicators. Michael begins by defining campaigns as tools to influence customer behavior and introduces Amperity’s people-based measurement approach, which utilizes unique Amperity IDs and randomly assigned control groups to accurately calculate return on investment. Amanda builds on this by highlighting top KPIs and demonstrating how to download and interpret campaign results, specifically focusing on measuring incremental lift during A/B testing. Together, they walk through the Amperity platform to show how to access the Data Explorer, analyze customer data within the Campaign Recipients table, and decode campaign spreadsheets to refine future segmentation and outreach strategies.

To read more about campaign data on Amperity Docs, click here or here