Posts & Resources
From Zero to Loyalty: The Path to Truly Knowing Your Customers
Hear how Taco Bell worked with AWS and Amperity to bring customer data into a historically offline business.
Harnessing the Power of First-Party Data
In this podcast, Megan dives into the world of first-party data. What it is and how you can harness it to create effective marketing strategies.
The Marketer's Journey: How to Target the Right Audience by Unifying Customer Data
Amperity CMO Megan McDonagh was interviewed on The Marketer's Journey podcast.
Amperity Female Leadership Series: Megan McDonagh
Continuing our series on female leaders, here is a Q&A with Megan McDonagh, our CMO