2025 State of AI in Retail: Exploring the Impact of AI on the Customer Journey

In Amperity’s new research, the 2025 State of AI in Retail report, we surveyed 1,000 U.S. retail leaders and professionals to uncover how AI is reshaping customer data, marketing, and the customer journey — and why most brands are still struggling to unlock its full potential for enhancing customer experiences.

What you’ll find inside:

• AI is widespread, but not yet strategic: 45% of retailers use AI weekly or more, but only 11% say they’re ready to scale it across the business.

• Customer data is the tipping point: Brands with CDPs are 2x more likely to use AI frequently and see adoption across teams.

• AI for CX is lagging: Just 43% use AI to directly improve customer experiences, even though most agree it has high potential to boost loyalty and lifetime value.

• Siloed data is blocking results: Fragmented data is driving up costs, slowing decisions, and limiting AI’s effectiveness.

Whether you’re leading marketing, data, or digital initiatives, this report lays out the barriers to AI success — and the data infrastructure needed to move past them.

Get the insights. Build smarter customer experiences. Win the next wave of retail.