Case Study

Improving Brooks Running's Paid Search CTR by 260%

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Case Study: Brooks Running Improves Paid Search Click-Through Rate by 260% Using Amperity on AWS

Learn how Brooks Running implemented Amperity CDP on AWS to ingest and analyze customer data from a variety of sources and formats safely and securely. Now with Amperity running on AWS, Brooks employees can:

  • Have the data they need to approach runners in the right way, at the right time, and with the right language.

  • Can use data to resolve issues and expedite support requests, improving satisfaction rates.

  • Have access to valuable customer data insights and analytics tools, expanding on previously limited data analytics capabilities.

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