From CCPA and GDPR to Apple’s iOS updates, consumer privacy regulations are changing the game. These stricter privacy laws and the loss of third-party cookies are not the end of the world, but it does mean for companies to win, they need to have a plan. For brands to build loyalty and trust with their consumers, they need to recognize that data privacy and data security are integral to creating positive customer experiences.
Amperity's Megan Lunde is joined alongside Braze and Accenture, for a discussion on best practices for building a solid first-party data strategy that can help brands transform challenging and ever-evolving privacy regulations into positive customer interactions.
What You’ll Learn:
The impact of state privacy laws, cookie deprecation, and iOS 15 changes
How to build trust and value with your customers
Get inspired to evolve your data strategy to embrace this privacy evolution
Moderated by Megan Lunde, a Solutions Consultant at Amperity featuring:
Rob Fuller, Managing Director, Customer Data Orchestration at Accenture
Lauren Walker, Managing Director, Accenture Interactive
Pranay Jain, Director of Solutions Consulting at Braze
About Braze: Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously.
About Accenture: Accenture is a global professional services company with leading capabilities in digital, cloud, and security. Combining unmatched experience and specialized skills across more than 40 industries, they offer Strategy and Consulting, Interactive, Technology, and Operations services — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers.