Mastering AI Personalization With Customer Identity Data | Martech Podcast

AI personalization starts with unified customer identity. Joyce Gordon, Head of AI at Amperity, shares how brands are using generative AI to shift from broad segments to micro-segments. She highlights why identity resolution is essential, how Model Context Protocol (MCP) connects data across systems, and offers practical frameworks for implementing and evaluating AI personalization.

Part 2 - Which Team Should Be Responsible For Integrating AI Into Your Product?

Part 3 - Should Your C-Suite Learn To Use AI Before Your Employees?

Part 4 - What Do Amperity Identity Resolution Agents Do?