The Technology Leader’s Guide to AI and Data for the Travel Industry

As AI reshapes the travel industry, technology leaders face a dual mandate: modernize infrastructure while proving ROI on every system that touches customer data. The Technology Leader’s Guide to AI and Data for the Travel Industry helps IT and data executives chart a clear path forward — consolidating fragmented systems, enabling real-time intelligence, and laying the groundwork for AI at scale.

In this guide, you’ll learn how to:

• Assess AI and data maturity in the travel sector

• Identify high-ROI AI use cases across pricing, personalization, and proactive service

• Make informed build vs. buy decisions for your customer data stack

• Use ML-powered identity resolution to create reliable, AI-ready customer profiles

This is your blueprint for unifying customer data into a single, governed layer that accelerates experimentation, improves time-to-insight, and scales AI across every part of the travel experience.