Editor's Note: Enjoy this webinar from the Custora archive, acquired by Amperity in November 2019.
Using customer insights and better analyses for better decisions. Custora's Head of Product Management Jordan Elkind discusses how forward-thinking retailers use customer insights to analyze strategic business decisions, such as:
Should we launch a loyalty program?
What is the omnichannel demand impact of closing a store?
Should we re-vamp merchandising assortments?