IT Leaders are rightfully skeptical of the newest wave of AI tools that promise to transform customer engagement. Most know that your AI strategy is only as good as your data strategy. Brands are capturing more customer data than ever but need help building a unified customer data foundation necessary for analysts, data scientists, and AI tools to find the insights that will power your business.
What you'll learn:
Easily leverage the newest AI to ingest, normalize, and unify customer data
Safely democratize access to data and insights for both technical and non-technical teams
Quickly test end-to-end data workflows to ensure the highest customer data quality is fueling your entire tech stack
Avoid data lock-in by customizing where and how to process data to optimize your stack and spend
Speakers
