How Customer-Centricity Improves Outcomes and Future-Proof Brands

Customer-centricity isn’t a one-time project. It’s a way of systematically growing and optimizing your business using insights into the diverse needs and desires of your customer base.

Join us for a panel discussion with special guests Chris Chapo, the former SVP of Data and Analytics at Gap Inc., and Jeanne Jones, the former Director of Guest Experience at Alaska Airlines. Moderated by Amperity CMO Corey Pierson, these industry experts will discuss their experiences leading customer-centric digital transformation initiatives.

Our experts will be discussing:

• Best practices around change management

• Establishing a business use case to drive ROI

• Some gotchas and common mistakes to avoid