A customer buys from your stores every season, belongs to your loyalty program, and ranks among your highest-value shoppers. But if your streaming TV audience starts with website visitors, that relationship may never inform the campaign.
Your customer data holds more than browsing activity. It tells you who buys, what they buy, how often they return, and when their habits change. Bringing that context into another advertising channel gives marketers more ways to act on what they already know.
The new Amperity integration with Vibe lets you use audiences built in Amperity to target streaming TV campaigns. Build segments from unified customer profiles, sync them to Vibe, and use them in connected TV (CTV) advertising.
Key takeaways
Extend audiences built from in-store purchases, ecommerce activity, and loyalty data to streaming TV.
Reach high-value customers, reengage lapsed buyers, or exclude existing purchasers from acquisition campaigns.
Build your segment in Amperity, or ask Pér to help if it’s enabled for your organization. Then sync hashed email identifiers to Vibe.
Connect customer understanding with streaming TV reach
Vibe is a self-serve streaming TV advertising platform. Its integration with Amperity lets brands sync first-party audience segments directly into Vibe for campaign targeting, without manually uploading audience files.
Amperity supplies the customer understanding behind those segments. By resolving records across systems, it brings purchases, loyalty activity, and other available customer data into a unified profile.
That distinction matters for businesses with substantial offline activity. Someone who has stopped buying online may still shop regularly in stores. A customer with modest ecommerce spending may be a top spender when purchases across channels are considered. Those differences should shape who qualifies for a campaign and which message makes sense.
Three ways to put your audiences to work
Reach your high-value customers
Start with customers whose purchase history or loyalty status makes them relevant to a particular campaign. You can define audiences using spending, purchase frequency, category preference, and other available profile attributes.
A retailer introducing a new collection could build an audience of frequent shoppers with an affinity for that category. A brand promoting a member benefit could focus on eligible loyalty customers. The audience reflects the criteria your business uses to recognize valuable relationships, including activity beyond the website.
Reengage buyers who have gone quiet
Win-back campaigns depend on a useful definition of “lapsed.” If you look only at ecommerce orders, you may include people who recently purchased in a store.
With unified purchase history, you can define inactivity across channels and focus on customers whose buying behavior has changed. You can also narrow the audience by prior spending, category preference, or purchase frequency to make the campaign more relevant.
Focus acquisition campaigns on prospective customers
Existing customers and prospective customers often need different messages. Apply your existing-purchaser audience as an exclusion to help focus acquisition campaigns on prospective customers. Vibe applies audience targeting at the household level.
From a customer question to a streaming TV audience
Consider a retailer preparing a seasonal win-back campaign. The team wants to reach previously valuable shoppers who have stopped purchasing across both stores and ecommerce.
If Pér is enabled for the organization, a marketer could start with a request:
Build a segment of customers who spent at least $500 in the previous calendar year and haven’t purchased in any channel in the past six months.
Pér can help define the segment using the customer data available to you in Amperity. Review and approve the audience criteria and the segment’s creation in Amperity. Then sync it to Vibe and configure your campaign there.
Once the integration is configured, the team can sync the segment directly to Vibe. Campaign setup and launch happen in Vibe.
Send the identifiers, keep the customer context
The integration syncs hashed email identifiers to Vibe. Raw customer records and segment logic stay in Amperity. Amperity determines who belongs in the segment using the available customer profile; Vibe uses the synced audience for household-level TV targeting.
Bring the customer relationship to another screen
Whether the goal is to reconnect with lapsed buyers, reach loyal shoppers, or exclude existing purchasers from acquisition campaigns, the starting point is a useful definition of the customer. Amperity and Vibe let you carry that definition into streaming TV.
Explore the Amperity integration with Vibe, or contact your Amperity representative to get started.
Frequently asked questions
Can I use in-store purchase data to build a Vibe audience?
Yes. You can use in-store purchase history available in Amperity, alongside ecommerce and loyalty data, to define the segment. The integration sends hashed email identifiers to Vibe.
Can Pér build the segment?
If Pér is enabled for your organization, it can help define and create a segment from the Amperity data you can access, with approval required before changes are made. You then sync the segment to Vibe.
Does Pér launch the streaming TV campaign?
Pér can help create the audience in Amperity. You configure and launch the streaming TV campaign in Vibe.
