blog | 3 min read

Amperity Welcomes Ciara to Board of Directors

February 4, 2021

Image displays introduction to Ciara and lists her as an Entrepreneur, Entertainer, and Philanthropist.

As Amperity continues to grow, we look to our board of directors to contribute new understanding of consumers, push us with their intellectual curiosity, and show a commitment to the values we care about most. In searching for our next board member we emphasized someone who will challenge us to think bigger and who brings a fresh perspective with a deep appreciation of the consumer — our customers’ customer.

That’s why we’re thrilled to welcome Ciara to our board of directors. Ciara will be working with us to advance our mission both in how we serve our customers, and also how we serve our communities by chairing our Corporate Social Responsibility committee.

In addition to being a Grammy Award winning entertainer, she is a progressive leader in the business community and a philanthropist working to make the world a better place. She recently launched a fashion house, The House of LR&C, as a pending B-Corp focused on sustainability and impact, alongside her husband Russell Wilson and former Lululemon CEO Christine Day. She runs her own record label, Beauty Marks Entertainment, and has served as an ambassador and partner with leading brands including Revlon, Equinox, WW (formerly Weight Watchers) and Pandora.

In her community engagement work, Ciara is a board member and leading voice behind Why Not You Foundation, a Seattle-based philanthropic organization dedicated to education, children’s health and fighting poverty, empowering today’s youth to lead with a “why not you” attitude. She devotes significant time visiting Seattle Children's Hospital, donating meals through Feeding America, spearheading the affordable childcare initiative with All in Washington, and supporting female entrepreneurs through the Equality Can't Wait Challenge.

In short, she’s a dynamo of activity, a staunch advocate of consumer trust, and a champion of community engagement — all things that motivate us every day here at Amperity.

Over the many conversations we had with Ciara leading up to this appointment, time and again she made us think differently about how brands develop consumer trust (and the role we play in that), and how to build a company that is about more than just profits.

In one recent conversation, Ciara told me, “People want to be able to trust the brands they buy from, and brands earn that trust when they truly know who their customers are and how to make them feel seen. That’s why I’m so excited to be part of what you’re doing at Amperity — I want to help everyone have better experiences with the brands they love.”

As a brand-builder and entrepreneurial thinker, Ciara will help Amperity expand our business and offer valuable perspective on our work with major consumer brands. As a tireless giver and community advocate, she will challenge us to stay true to our values and mission as we continue to grow.

We are honored to welcome Ciara to our Board of Directors and to the Amperity family. At Amperity, we believe data is a means to connect people and organizations around shared values and common interests. Throughout her nearly two-decade career, Ciara has continued to find new and creative ways to do just that.