The New Customer Data Imperative: Turning Foundations into Value

Despite significant investments in customer data infrastructure, organizations struggle to achieve meaningful ROI, a challenge rooted in philosophical approaches and change management rather than technology alone. As AI emerges as a promising pathway to true individual-level personalization, organizations must also adapt to the rising prominence of unstructured customer data, which demands equal priority alongside traditional structured sources.

Success requires new models that balance data utilization with an increasingly complex web of compliance requirements, customer preferences, and consent management. This challenge is further complicated by significant transformation in the customer data ecosystem through category cannibalization.

Join industry experts as they discuss:

• Overcoming ROI barriers through organizational alignment and change management

• Leveraging AI for individual-level personalization while managing customer fatigue

• Strategies for elevating data utilization while navigating compliance and vendor consolidation