Your best customer just went quiet — and most brands won’t notice until it’s too late. Churn signals don’t announce themselves; they hide across disconnected systems, slowly eroding revenue while your team looks the other way.
The cost isn’t just the lost customer — it’s the expensive acquisition spend required to replace them, and the generic “we miss you” campaigns that arrive too late to matter. Brands that win at retention don’t react to churn. They see it coming — and act with precision before a high-value relationship slips away.
The Amperity Approach
Amperity connects the dots your other systems can’t — building a persistent, accurate picture of every customer, then applying AI to tell you who’s at risk before they’re gone.
One profile. Every signal. Amperity unifies transaction history, service interactions, and behavioral data into trusted customer profiles that don’t break when a customer changes their email address or shops across channels.
AI that scores risk automatically. Out-of-the-box (OOTB) churn propensity models evaluate every active customer continuously — no data science degree required. Customers are scored as Cooling Down, At Risk, or Churned, so your team always knows where to focus.
Segmentation built for action. Layer churn risk scores against Customer Lifetime Value (CLV) or Predicted CLV (pCLV) to surface your most critical segment: High-Value At-Risk customers. Then activate — fast, and through the right channel.
How to Get Started
Model: Run Amperity’s OOTB churn propensity model against your historical transaction data. No custom build required.
Score: Every active customer gets a risk score. Signals like Cooling Down or At Risk surface automatically.
Segment: Cross-reference churn risk with CLV or pCLV to zero in on your High-Value At-Risk customers — the segment where retention spend pays off most.
Activate:
High-Value At-Risk: Deploy high-touch interventions — personalized direct mail, exclusive offers, concierge-style outreach — before they leave.
Moderate-Risk Segments: Trigger targeted email or SMS campaigns, tuned to each customer’s preferred channel and cadence.
Measure: Track retention lift, churn rate reduction, and CLV impact. Prove the ROI. Repeat what works.
The customers worth keeping are already sending you signals.
See how Amperity helps enterprise brands read those signals — and act on them — before it’s too late.