Brands are asking more of their customer data. Beyond collecting and transporting information, they need accurate, usable customer profiles that can support marketing, analytics, decisioning, and AI.
For us, being named a Strong Performer in The Forrester Wave™: Customer Data Platforms For B2C, Q3 20261 reflects the work we have done to help brands turn fragmented customer data into that dependable foundation. When customer data is connected and usable, teams can spend less time reconciling conflicting records and more time putting customer intelligence to work.
A 5/5 foundation for data and AI
Amperity received the highest possible score of 5/5 in the data source integrations, data management and models, and modeling and AI platform criteria.
Together, these scores tell a clear story: Connect the data, make it usable and trustworthy, and give AI a strong foundation.
Data source integrations help brands bring information together from across their technology ecosystem. Data management and models turn that information into organized datasets and customer profiles that teams can use. The modeling and AI platform helps teams analyze that context, build models, and support more intelligent decisions.
Each layer depends on the one before it. AI cannot compensate for customer records connected to the wrong person. A behavioral signal has limited value when it is separated from the customer’s history. And a profile cannot support confident action if teams cannot depend on the quality of the data behind it.
From customer data to customer intelligence
Forrester writes, “Amperity will appeal to marketers who prioritize data quality and customer profile accuracy as a foundation for decisioning and customer intelligence.”
That assessment aligns with how we see the role of the modern customer data platform. The goal is not simply to collect, store, or transport more data. It is to help brands create customer information they can confidently use across marketing, analytics, service, commerce, and emerging AI workflows.
Amperity gives teams a shared customer foundation that supports more relevant audiences, more consistent analysis, and better-informed decisions. As brands expand their use of AI, the accuracy and usability of that foundation will become even more important.
We are proud of this recognition and remain focused on helping brands turn complex customer data into the context people and AI need to decide and act with confidence.
Read the report.
1 The Forrester Wave™: Customer Data Platforms For B2C, Q3 2026, Forrester Research, Inc., September 2026.
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