Amperity vs Salesforce Data 360
Salesforce Data 360 is strongest when Salesforce apps and Agentforce are the operating center; Amperity is built for customer context across a heterogeneous enterprise stack.
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The short answer
Choose Salesforce Data 360, formerly Data Cloud, when Salesforce is the primary environment for sales, service, commerce, marketing, analytics, and Agentforce. Its metadata framework, native apps, zero-copy partner network, and Flow integration can reduce friction inside that ecosystem.
Choose Amperity when resolving fragmented consumer identity and distributing governed context across many vendors is the main requirement. Both platforms connect data, unify profiles, support real-time use, segmentation, activation, governance, warehouses, and AI. The deciding difference is whether customer context should be Salesforce-native or independent and identity-led.
Amperity vs Salesforce Data 360 at a glance
Criterion | Salesforce Data 360 | Amperity |
|---|---|---|
Best fit | Salesforce apps and Agentforce | Mixed enterprise stack and consumer identity |
Category | Salesforce-native data engine and CDP | Customer Context Platform |
Identity | Rules-based reconciliation in unified model | Rules plus probabilistic matching |
Data model | Salesforce metadata and data model objects | Flexible profiles, transactions, and domain data |
Zero copy | Partner network and external data access | Lakehouse-native and customer-controlled options |
Activation | Salesforce apps, Flow, and destinations | Best-of-breed destinations and systems |
Real time | Streaming and sub-second pipeline options | Current signals enriched with history |
AI | Core data layer for Agentforce | Context for people and AI across tools |
Governance | Policies, masking, metadata, and access controls | Identity, permissions, quality, and provenance |
Pricing | Flex Credits or profile-based plans | Custom Amps-based pricing |
What is Salesforce Data 360?
Salesforce Data 360 is the current name for Data Cloud. Salesforce positions it as a native data engine that connects structured and unstructured data, harmonizes it through Salesforce metadata, builds unified profiles, supports segmentation and activation, and supplies context to Salesforce apps and Agentforce.
Is Salesforce Data 360 a CDP?
Yes. Data 360 performs core CDP jobs and extends them across Salesforce sales, service, commerce, marketing, analytics, and AI workflows. The name changed from Data Cloud, so pages should use Data 360 while mentioning the former name for search and buyer clarity.
The deciding difference: where customer context operates
How Salesforce Data 360 powers Salesforce and Agentforce
A company running Salesforce across customer-facing teams may want customer data, policies, Flow automations, and Agentforce to share one metadata and application environment. Data 360 is designed for that Salesforce-native operating model and can access supported external data through zero-copy connections.
How Amperity supplies identity-led context across the stack
Amperity starts with fragmented consumer identity and remains independent of the activation suite. It uses exact rules and probabilistic matching, supports profile-quality inspection, and links resolved identities to historical and current context. That context can serve Salesforce alongside other marketing, service, analytics, commerce, and AI systems.
What the ecosystem decision means for buyers
Data 360 may reduce friction when Salesforce is the strategic center. Amperity may preserve flexibility and add identity depth when the stack is heterogeneous. Buyers should test identity conflicts, zero-copy workload boundaries, propagation of corrections, governance, and total consumption at realistic scale.
How much does Salesforce Data 360 cost?
Salesforce offers Flex Credits at $500 per 100,000 credits, Profiles at $240 per 1,000 profiles per year, and Enterprise Profiles at $420 per 1,000 profiles per year on its current public page, subject to region and change. Some actions remain credit-metered under profile plans. Amperity uses custom Amps-based pricing. Compare current and three-times-current ingestion, unification, segments, activation, queries, zero-copy work, streaming, AI, add-ons, and services.
Strengths of each platform
Salesforce Data 360 strengths | Amperity strengths |
|---|---|
• Native integration across Salesforce apps • Agentforce data foundation • Salesforce metadata framework • Zero Copy Partner Network • Flow, segmentation, and activation | • Identity resolution for imperfect consumer data • Inspectable matching and benchmarks • Independent customer context layer • Purpose-built profiles and graphs • Lakehouse-native deployment options |
Which platform is right for you?
Choose Salesforce Data 360 if Salesforce and Agentforce are the strategic operating center and native integration outweighs platform independence.
Choose Amperity if identity quality, mixed-stack activation, or a customer-controlled context layer is more important. Ask whether customer identity should be governed inside Salesforce or supplied consistently to Salesforce and every other system.
