Lakehouse Native

Your lakehouse is the system of record. Amperity turns it into customer context.

Amperity is lakehouse native and composable by design. Supported workloads run on your compute, your data stays in the storage you govern, and resolved customer context lands where your teams already work.

Composable, governed, and built for enterprise scale.

Govern data where it already lives

Supported workloads execute inside your environment, so your security and governance controls apply without exceptions or workarounds. Every access point carries transparent lineage showing where customer data is stored, processed, and accessed.

Protect the investments you've already made

Regulated data stays in approved regions and customer-controlled environments. Amperity aligns to your compliance requirements rather than asking you to carve out exceptions, so global and regulated teams fit Amperity into their obligations without rebuilding what already works.

Reduce complexity without sacrificing flexibility

Zero-copy where possible, reduced-copy where necessary. Fewer data movements mean fewer synchronization failures, better latency, and less infrastructure to maintain across supported workloads, without limiting how your teams connect Amperity to the rest of your stack.

Power AI with trusted customer context

Your data science, analytics, and AI teams keep working in the tools they already use. Amperity-resolved customer context reaches Databricks and every connected environment without a new operational data plane to adopt or a migration to complete first.

The heavy data work can run in your environment. Amperity manages the downstream experience: orchestration, activation, and real time.

Identity resolution, intelligence, and activation run against your existing lakehouse, so your team deploys faster, avoids redundant data copies, and keeps the flexibility to connect to new tools without rearchitecting from scratch every time requirements change.

Diagram showing Amperity connecting to any Data Lakehouse
Amperity at the center of synchronization between Azure and S3

Bring your own storage (BYOS)

Your raw customer data stays in the storage layer you control, whether that is S3, Azure, or your cloud of choice.

Sample Databricks modal display of SQL query

Bring your own compute (BYOC)

Supported batch workloads, Identity Resolution, domain tables, database generation, queries, and segmentation execute in your compute. Real time and activation stay Amperity-managed.

Create a Bridge prompt triggering synchronization to lakehouse

Data sharing, Amperity Bridge

Amperity Bridge connects your lakehouse with minimal data movement, so resolved context reaches activation inside your existing security and governance scope.

Warehouse-native tools move your data to add context. Amperity adds context where your data lives.

Managed Identity Resolution, not just activation

Reverse-ETL tools assume identity is already solved and only handle activation, leaving the hardest part to you. Amperity resolves identity at scale, including profiles, households, and persistent IDs, then activates.

Intelligence that runs next to your data

AI-powered identity and customer intelligence operate in the environment your data lives in, so you get resolved context without copying customer data out to a proprietary layer.

Less engineering, more accurate identity

Building production-grade identity resolution in-house rarely delivers the accuracy a modern data environment demands. Amperity delivers that outcome running directly in your environment, without the build, the maintenance, or the ongoing engineering investment.

Purpose-built for consumer identity

Consumer identity is more complex than enterprise identity. More touchpoints, more fragmentation, more signal to reconcile. Amperity was built specifically for that complexity, and runs across your existing cloud, storage, and activation stack without lock-in.

A lakehouse-native strategy with expanding support.

Recognized by the platforms we run on

Real outcomes from brands running Amperity on their lakehouse.

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4 days to a full Customer 360

From data ingestion to a trusted, unified customer profile, with 100% data trust across marketing, data science, and data teams from day one.

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297M records unified into one governed member record

37 disconnected sources resolved, 50+ hours a week saved in manual reconciliation.

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5,000 hidden high-value fans discovered

61.5% cleaner database. A fan view for every channel, enriched with lifetime value, top-10% flags, and passholder status.

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71% of top customers shop across channels

Databricks Data Intelligence Platform plus Amperity Bridge identified 71% of top customers shop across channels.

Supported workloads run inside the security and governance boundaries you operate. 
Nothing changes what you control.

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Your governance team doesn't need a new exception. Amperity fits inside the one you already have.

Frequently asked questions