How Seattle Sounders Increased Season Ticket Deposits by 80%

The team at the Seattle Sounders FC wanted to make the fan experience outside of the stadium as meaningful as watching a great match inside the stadium. To make this happen, they needed to know their customers intimately - from how fans interacted with every touchpoint, to their unique motivations, needs, and preferences. Due to siloed and hard-to-unify data across a number of systems, the team struggled to build a holistic view of their customers. They brought in the Amperity Customer Data and Identity Platform to help.

Amperity built a 360-degree view of their the Sounder's fans. Using better data, the team drove a 22% increase in email open rates, 29% increase in clickthrough rates, 34:1 ROAS, and 80% increase in season ticket deposits.