The 2026 State of Personalization in Retail guide cover: figure standing on a bar chart, looking at AI star.
Featured Guide

2026 State of Personalization in Retail

83% of Americans want personalized shopping, yet 57% say it feels generic. Discover how real-time personalization drives revenue in our latest report.

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Customer Story

How a Luxury Brand Increased Customer Spend 227% with Amperity

A luxury retailer used Amperity Customer 360 and predicted CLV to increase targeted customers' annual spend 227% and store visits 2.4x.

Customer Story

How a Casino Chain Made Guest Data 98% Faster with Amperity

A leading casino chain used Amperity to unify 17 guest profiles, speed enterprise data delivery 98%, and cut marketing production time 95%.

Customer Story

How a Global Retailer Cut Data Latency 86% with Amperity

A global lifestyle retailer used Amperity to cut data latency 86%, resolve 1M+ inaccurate profiles, and refresh trusted customer records daily.

Customer Story

How a Global Resort Improved Campaign Efficiency by 30%+

A global resort brand used Amperity and Databricks to improve campaign efficiency 30%+, increase send volume 100-200%, and unify reporting.

Claire Best from Accent Group discussing Amperity

Customer Story

How Accent Group Uses AI and Trusted Customer Data to Act Faster Across 900+ Stores

Accent Group uses Amperity to give teams faster answers, a clearer customer view, and 3,000 hours back for faster decisions across brands.

Seattle Seahawks logo against photo of Seahawks fans cheering in a stadium.

Customer Story

How the Seattle Seahawks Use Unified Fan Data to Reach More Fans

The Seattle Seahawks use Amperity to unify fan data, reach 10–20% more fans, and make faster, more intentional decisions.

Jack from New Look speaking about Amperity

Customer Story

How New Look Uses Trusted Customer Data to Understand One Customer Across Retail and Online

New Look uses Amperity and Databricks to connect retail and online behavior, sharpen personalization, and bring customer data into decisions across the business.

Amanda Doan from Accent Group speaking about Amperity

Customer Story

How Accent Group Uses Customer Data Across Brands to Build Smarter Marketing

Accent Group uses Amperity to see customer behavior across brands, unify data in one platform, and give teams self-service insight with AmpAI.

Julia Wookey from Accent Group speaking about Amperity

Customer Story

How Accent Group Uses AI and Trusted Data to Connect Customers

Accent Group uses Amperity to move beyond points-based loyalty with richer customer understanding, one-to-one engagement, and more connected experiences.

Elise Edmonds Keefe, Senior Business Intelligence Manager, explains how MacKenzie-Childs gets faster customer insights with Amperity

Customer Story

How MacKenzie-Childs Gets Faster Insights with Amperity

MacKenzie-Childs uses Amperity to cut sales reporting from 20 minutes to under 20 seconds and make customer insights self-service.

Composed Digital CEO, Terry Mefsut, sharing his testimonial as a partner of Amperity

Video

Why Composed Digital Chose Amperity to Turn Customer Data Into Trusted Customer Context

Composed Digital partners with Amperity to turn rich customer data into trusted customer context marketers can activate across the stack.

Vendor placement for Customer Data Platforms based on user reviews.

Research & Reports

Amperity Named a Gartner® Peer Insights™ Customers’ Choice for Customer Data Platforms.

Real-world validation from the enterprise teams turning fragmented customer data into trusted context and measurable business outcomes.