2026 State of Personalization in Retail

See Pér work through a customer decision, from recognizing what changed to recommending and moving the next action forward.

Explore why Amperity was named a Strong Performer in The Forrester Wave™ for B2C CDPs, from trusted customer profiles to data management and AI.

A luxury retailer used Amperity Customer 360 and predicted CLV to increase targeted customers' annual spend 227% and store visits 2.4x.

A leading casino chain used Amperity to unify 17 guest profiles, speed enterprise data delivery 98%, and cut marketing production time 95%.

A global lifestyle retailer used Amperity to cut data latency 86%, resolve 1M+ inaccurate profiles, and refresh trusted customer records daily.

A global resort brand used Amperity and Databricks to improve campaign efficiency 30%+, increase send volume 100-200%, and unify reporting.

Accent Group uses Amperity to give teams faster answers, a clearer customer view, and 3,000 hours back for faster decisions across brands.

The Seattle Seahawks use Amperity to unify fan data, reach 10–20% more fans, and make faster, more intentional decisions.

New Look uses Amperity and Databricks to connect retail and online behavior, sharpen personalization, and bring customer data into decisions across the business.

Accent Group uses Amperity to see customer behavior across brands, unify data in one platform, and give teams self-service insight with AI Assistant.

Accent Group uses Amperity to move beyond points-based loyalty with richer customer understanding, one-to-one engagement, and more connected experiences.

MacKenzie-Childs uses Amperity to cut sales reporting from 20 minutes to under 20 seconds and make customer insights self-service.